Analysis of the Impact of Digital Marketing on MSMEs in Deli Serdang Regency: A Case Study of Google My Business on AB Galeri Bingkai MSME in 2025
Keywords:
MSMEs, Google My Bussiness, Deli SerdangAbstract
Amid the urgency of digital transformation for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, empirical understanding of the concrete impact of utilizing low-cost digital marketing tools remains very limited, making it difficult for MSMEs to adopt appropriate strategies. Therefore, this study aims to deeply analyze and measure the magnitude of the impact of using the Google My Business (GMB) platform on increasing online visibility and interaction in a specific MSME case study in Deli Serdang Regency. This research applies a qualitative case study approach by analyzing primary quantitative performance data systematically extracted from the GMB analytics dashboard of AB Frame Gallery MSME over a five-month period (February–June 2025). The main findings unequivocally show that GMB proves to be a highly effective instrument for enhancing online visibility, as reflected by thousands of profile views and hundreds of user interactions recorded during the observation period. This increase was predominantly driven by search traffic from mobile devices triggered by highly relevant product keywords, indicating the platform's success in capturing active local market demand. Overall, this study provides a practical, evidence-based model for other MSMEs to exploit free digital tools and implies the importance of designing digital literacy programs focused on results-oriented, low-cost platforms to boost local economic competitiveness.
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